Sensodyne Repair & Protect with NovaMin - helps repair and protect sensitive tooth areas

Sensodyne Repair & Protect with NovaMin - helps repair and protect sensitive tooth areas

New Sensodyne Repair & Protect

GlaxoSmithKline Consumer Healthcare launches new Sensodyne Repair & Protect, an innovative toothpaste containing NovaMin ® unique formula, specially adapted for oral care in a technology originally developed to stimulate bone regeneration. Using revolutionary technology NovaMin, Sensodyne Repair & Protect identifies sensitive areas of the tooth, forming the exposed dentine a protective layer similar to natural teeth, which helps to repair and continued protection of sensitive areas.

Daily use, like any other toothpaste, Sensodyne Repair & Protect sensitive areas of permanent repairs and helps prevent tooth sensitivity. In addition, providing all the benefits of a regular toothpaste, and complete protection, cleaning and freshness.
Sensodyne Repair & Protect with NovaMin - helps repair and protect sensitive tooth areas
About sensitive teeth

Dentin, which forms most of the tooth is porous and has thousands of ducts throughout them up to the nerve of the tooth center. Hard enamel coating protects the tooth crown dentin underneath, but if the dentin is exposed, the tooth can become sensitive and vulnerable. The exposure of dentin can be a lot of causes, such as gum recession or enamel loss due to a combination of factors such as acid erosion and abrasion resulting from tooth brushing.

When dentin is exposed, temperature changes caused by hot or cold foods and drinks causes fluid ducts to dilate or contract. This can irritate the nerve and can lead to sensitive teeth pain. Sensation of pain can vary from low intensity to more severe pain, sharp.
Sensodyne Repair & Protect with NovaMin - helps repair and protect sensitive tooth areas
Adapting NovaMin ® for use in a toothpaste composition

Adapting NovaMin ® for use in a toothpaste composition has been a technological challenge. When in contact with water, releasing quickly react NovaMin ® calcium and phosphate ions, elements contained in natural tooth. When using a formula that contains water, ions could interact with other ingredients in the tube of toothpaste. The challenge for GlaxoSmithKline was to develop an anhydrous formula (not containing water) for a fluoride toothpaste for daily use. Because of its anhydrous, Sensodyne Repair & Protect NovaMin ® technology keeps the tube. It is activated when in contact with saliva.

Dr Teresa Layer, Vice President, Research and Development team Sensodyne "NovaMin ® is an advanced technology, clinically proven based on calcium and phosphate, which builds a layer on the surface of microscopic repair exposed dentine, imitating the inorganic composition of the tooth. This layer is harder than natural dentin, which makes it more resistant to daily challenges present in the oral cavity. Sensodyne Repair & Protect is a breakthrough daily oral care, enabling people affected by dental hypersensitivity to do more than improve dentin hypersensitivity, by brushing twice a day, Sensodyne Repair & Protect helps continuously repair the dentin exposed and provides substantial protection. "
Sensodyne Repair & Protect with NovaMin - helps repair and protect sensitive tooth areas
Prof. Dr. Constantin Vârlan, Faculty of Dentistry, University of Medicine and Pharmacy "Carol Davila" explains "exposed dentin hypersensitivity can lead to dental problem that affects 1 in 3 people. However, many people do not know that they feel pain in the teeth may be a sign of dental hypersensitivity. Rather than seek a solution to the problem, many of those affected either ignore pain or find different ways to avoid it without being aware that their sensitive teeth. Sensodyne Repair & Protect technology forms a layer of hydroxyapatite mineral exposed dentin surface, similar to natural teeth, which protects the tissue inside the tooth painful external stimuli. It is very important for patients to seek ways to treat pain caused by sensitive teeth. "